Founded in 1972, the Arbor Day Foundation, has become the largest nonprofit membership organization dedicated to planting trees. The foundation has nearly one million members, supporters, and valued partners.
The Arbor Day Foundation’s leadership recognized the need for a more versatile customer relationship management system to replace the organization’s aging infrastructure. In particular, they were looking for a solution that would combine comprehensive service, marketing, and sales management functionality with a highly versatile architecture
Microsoft Dynamics CRM has helped the Arbor Day Foundation reduce application development time, improve scalability by empowering IT to drive change and innovation and ultimately strengthen the overall productivity of their employees. The Arbor Day Foundation has added value to each major department. Through information gathering of the departmental needs and requirements, they have continued to expand the user base, program tracking, and connection of disparate data.
- Increased Development Productivity: The Arbor Day Foundation management has estimated that application development time has been reduced by as much as 300%. Increased productivity can be attributed to the core relationship management capabilities, shared resources of the application platform layer, reuse of the platform components, and a simple point and click interface.
- Increased Employee Productivity: The user base has readily accepted the xRM solution. The familiar user interface platform has accelerated its widespread adoption as well as user proficiency.
- Hiring Reductions: Since implementing the xRM solution, the Arbor Day Foundation has been able to add programs, heighten the impact of those programs, and expand relationships with partners and supporters without a need to increase hiring.